About US


LiddUp has partnered with the world’s largest cooler manufacturer, Igloo Products Corp, and has just successfully launched the our first product line: The Igloo® Party Bar™ Powered by LiddUp®. Our strategic partnership is going to be a game changer for the industry as we incorporate the LiddUp LED lighting technology and patents to create, market and sell a new line of coolers. Igloo is known for innovation and we are ready to help them take the cooler world by storm.

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So why the Party Bar? Because it's awesome! Party on from day into night with the Party Bar to illuminate contents when darkness falls and let thirsty guests quickly find what they want. With aesthetics that channel the grand-ole outdoor beer chests of a traditional Texas ice-house, this cooler anticipates your every merry-making need, from a removable lid and drink dividers to mobile-ready locking casters on a detachable base. Style, function, and easy clean up; the Party Bar is the light of the party. Want to see it in action?

Our goal has always been to get a LiddUp Cooler into your campsite, tailgate or backyard BBQ as soon as possible. Now that we have partnered with the largest cooler manufacturer in the world and launched our first product line, we are excited to work on more products to meet your every need! Stay tuned as we will have more coolers to follow!

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Igloo Party Bar powered by LiddUp


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Jayson Sandberg, Inventor of the LiddUp Cooler
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Jayson Sandberg
Owner, Inventor

Jayson is the founder and inventor of the LED cooler lighting system that is the basis of LiddUp®, LLC. Coupling his deep understanding of mechanics with an ambition to create the best, Jayson made his dream design a reality. Jayson’s professional experience spans 27 years in the dental industry with a focus on sales and customer service. His belief of “getting the job done right the first time” has served him well in his career and earned him the reputation of being a proactive problem solver.

While developing the LED cooler lighting system, Jayson also devised several additional innovations for portable coolers with plans to patent and market those ideas in the near future – stay tuned
Taylor Gwiazdon, Marketing Manager
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Taylor Gwiazdon

Taylor met Jayson in 2010 and they immediately hit it off. Once Jayson introduced him to the LiddUp cooler, Taylor knew it was a design he could help usher onto the world stage. He holds an engineering degree and is currently a marketing executive for a prominent Las Vegas resort and casino. Taylor’s diverse background gives him many of the creative thinking tools and problem solving skills to get the job done right. His hard work ethic and full steam ahead attitude allows him to accomplish whatever task lies in front of him. Prior to his career in hospitality, Taylor was a Project Engineer for Tishman Construction Corp. during the development of CityCenter Las Vegas, the largest privately funded construction project in the history of the United States. A graduate of the University of Tennessee, Taylor holds a Bachelor of Science Degree in Civil Engineering. His collaborative leadership style is an ideal fit for LiddUp, LLC’s entry into the marketplace.
Randy Black, Jr., Business Development
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Randy Black, Jr.
Business Development

Randy is an avid outdoor and fishing enthusiast who loves nothing more than to be on the lake with his family. Randy’s eclectic background in private equity real estate has given him an incredibly strong foundation in business development and relationship marketing. Known for his large land deals and great work ethic, Randy provides a sound and reasonable mind when it comes to finding key, strategic partnerships. He currently manages and owns a western US land based portfolio of significant proportions, having transacted all the deals himself. Randy has partnered in several successful start-up ventures and is ready to take LiddUp to the next level. Randy studied Finance at Temple University and the University of Nevada Las Vegas.